What you should look for in an email verification software?

Today, emailing has become one of the best ways of conveying information about products, services or special offers. But, for a while now, companies have been facing a lot of problems that endanger their email marketing. When sending large amounts of emails to a messy list, many marketers discover they get lots of hard and soft bounces or are being…

The most common mistakes made in Email Marketing

The 21st century is known as a marketing era. Commercial relationships are pretty dominant now. There are a lot of kinds of marketing, email marketing being the most popular of all. Moreover, marketers consider that e-mail is one of the key elements of business, especially for ROI (Return on Investment) and for the development of long-lasting and beneficial relationships. For…