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Using Email GIFs to Increase Engagement in Email Newsletters

GIFs could give you a way to improve your email open rates. Maybe that’s why the use of email GIFs almost doubled in 2016. Images are good; animations are better. What Are GIFs GIFs (short for Graphics Interchange Format) date back to the first years of the Internet, all the way back to 1987, when Compuserve WAS the Internet. GIFs…
email marketing
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What you should look for in an email verification software?

Today, emailing has become one of the best ways of conveying information about products, services or special offers. But, for a while now, companies have been facing a lot of problems that endanger their email marketing. When sending large amounts of emails to a messy list, many marketers discover they get lots of hard and soft bounces or are being…
email marketing
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The most common mistakes made in Email Marketing

The 21st century is known as a marketing era. Commercial relationships are pretty dominant now. There are a lot of kinds of marketing, email marketing being the most popular of all. Moreover, marketers consider that e-mail is one of the key elements of business, especially for ROI (Return on Investment) and for the development of long-lasting and beneficial relationships. For…