Content is an essential part of the business. 91% of B2B and 86% of B2C marketers say content marketing is vital for reaching their target group. If you’re a savvy marketer who understands the effectiveness of inbound marketing, content must play a central role in your marketing. But there is so much writing out there…
Conversational Marketing
Trying to convert visitors into customers and clients? How has that been working for you, ha? As online marketers, we struggle with conversions. People land on our well-made pages and bounce. They don’t convert or click — most of the time. While a great conversion-ready landing page is a great way to convert leads. But…
Have you ever stumbled upon a post on Instagram from your favorite influencer explaining how the tools they curate have helped them stay consistent on social media? Or, perhaps it’s an SEO expert Brian Dean, with a blog on SEO tools — complete with tried and reviewed 179 free and paid tools — which persuades…
There is no denying that digital marketing has grown severalfold in the past decade or so. More and more businesses now understand the power that the internet holds in growing their brands and revenue. Unfortunately, a lot of these businesses still use the same old tactics to seek and acquire customers. For example, cold calling,…