Business Marketing

In the past, I have vouched for having a website for small businesses. But Blogs? Does a small business need a blog? Yes, it does. I have been emphasizing the importance of blogs from time to time. Blogs don’t just work as an information hub for your small business but also greatly help with sales. In this editorial, I will explain why your small business needs

If you ever have dreams of leaving your day job in the dust as you chase your bright ideas towards success, you would not be alone. Becoming a successful entrepreneur is more than just a pipedream, it is a totally achievable reality, and one that is reached through diligence, tenacity, and some good old-fashioned luck. When the time comes for you to say goodbye to the

About a decade ago, shops, malls, showrooms and other store types were effectively the only places people bought products from. But since the advent of the internet into the day-to-day lives of people – better to say, into the lives of consumers – things have changed dramatically. People now prefer to buy more from online shops than ever before and this interest is exponentially increasing with

When you’re in business, you’re hopeful that the quality of your product or services will be enough to draw in customers and let people know that you’re a company worth their time. It’s often difficult to get this message out there without sufficient marketing, but you hope that the quality of your brand will spread through word of mouth. What is quality, though? Is it subjective?

The concept of digital marketing has become incredibly important for businesses during the last decade and in case you are wondering why, it is very simple. Most customers consume online content and information and make purchases online, which, for businesses, means they need to have an active online presence in order to remain relevant and to be noticed. They need to promote and market their services

Looking to create a content marketing plan for your website and don’t know where to start? I have been there. Staring on a blank screen with the “Content Marketing Plan” title and nothing else. I understand this can be hard, no matter how experienced you are. In this step-by-step guide, I will help you develop a content marketing plan for your website. My aim is to

Have you ever stumbled upon a post on Instagram from your favorite influencer explaining how the tools they curate have helped them stay consistent on social media? Or, perhaps it’s an SEO expert Brian Dean, with a blog on SEO tools — complete with tried and reviewed 179 free and paid tools — which persuades you to use his tools to apply SEO tactics like a

We all know how Social Media benefits businesses on a rough scale. From small to medium to large, all companies use social media to grow their business online. I have seen brands switch from SEO only approach to the SEO+SMM (Search Engine Optimization + Social Media Marketing) approach — and get quite effective results. If you are a business owner and are really new to social

Businesses run on missions. Mission to achieve a goal, mission to gain a certain customer base, and above all make the best money possible. If you own a business, you should clearly have a goal of what you are going to achieve in theory. This goal is developed by popular businesses as a mission statement. A brand’s work ethics depend on these mission statements. A mission statement is

If you are looking for one of the best platforms that can help you grow your business and drive sales, promotions and PR — then you need to get your hands on Instagram right now. Instagram has fast become one of the most popular social media platforms in the world, with around 1 billion users and climbing, along with 13 million downloads by the end of

If you are reading this article it’s because you have a business or blog and you want to steal your competitors’ customers. Before telling you how to dominate your niche (or at least how to have a HUGE advantage) let me tell you something important. You will not be able to dominate any market or any niche without an amazing product or service. The good news is that you just need to

A manager is the one who controls an organization. He is the one who is responsible for controlling and administering each and every person working in an organization. Great business managers have high managing skills in them which enable an organization to succeed. But it is important to keep in mind that not all managers have supervisory or managerial skills. It takes a lot to become

If you have a business of your own, no matter how big or small, it’s very likely that you’ve heard about content marketing. It’s a lucrative and crucial business tactic that engages and delights customers; a single flaw could lead to a crash in sales and brand integrity. Businesses that do not take this matter lightly have even gone out of their way to connect with

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