Does Social Media Affect Search Engine Optimization?

The truth is that social media does affect your search engine optimization results but it does not do it in a traditional sense. You will not get better rankings simply because you have more followers. However, this does not mean it is not incredibly valuable for those that are smart enough to create a comprehensive digital marketing strategy. 

As mobile search changes SEO and you need to hire an SEO agency to be competitive, it is very easy to forget about how valuable social media is. And this can be a costly mistake since your competition can easily take full advantage of everything offered. Smart marketers always use the best of all tools they have access to. In this case, this means they use both social media and search engine optimization.

How Does SEO Work With Social Media?

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Photo by Ketut Subiyanto on Pexels.com

The answer to this question is “together”. You have to see SEO and social media as a partnership that is a part of a digital marketing strategy. Having a strong presence on social media leads to amplifying your content. The engagement you drive can influence SEO in an indirect and even a direct way. 

Basically, you need to create a strategy for your content creation. And the benefits are obvious when you know where to look. For instance, think about people looking for your brand. When you do have social media profiles, you can dominate results in search engines. This drastically reduces the possibility that your competition will be able to wiggle in. Also, it allows your target audience to learn much more about your brand. You might see people looking at your Instagram feed since they prefer this to look at what you write on a website. 

Social Media Can Get You Backlinks

This is the most important thing you have to realize if you mainly focus on the SEO side of things. When you have a strong social media presence, you can drive people to the website. This can lead to the appearance of organic backlinks. After content is shared, you get rewarded with backlinks, which improve credibility and authority. All of these lead to higher Google SEO rankings. 

SEO Keywords Can Help Social Media

While most people think about how social media can impact SEO, the other side of the discussion should also be mentioned. SEO keyword research is capable of revealing very important data about any target audience. And that target audience has social media profiles. 

With the use of SEO tools, you can understand content themes better by investigating behavioral trends. Then, you can determine the content that will work best, what will attract interest. 

Obviously, you can also utilize social media in order to learn about the content that is best suited for the website. You can easily ask the audience you have what they would love to see you talk about on your blog. 

Social Media Platforms Are Also Search Engines

One thing you have to understand about how people look for information these days is that they do not use just search engines like Bing and Google. They do use social media platforms. We all have to understand that modern SEO also has to include social media since they are also search engines. 

For starters, having an active profile on Twitter does mean that your content might be discovered by potential customers. This can easily happen after users look for something on Twitter’s search engine. 

The brands that create beautiful visual content will easily benefit from social networks like Instagram and Pinterest. They can use hashtags and categories to reach a very wide audience. Also, as already highlighted, when people look for your company on Google, they will most likely open Facebook or Twitter profiles. They might even visit social networks just to see the brand’s presence there. 

We should also not forget about YouTube. Whenever creating a strong presence on this network, you actually do so on the world’s second largest search engine. So, one of the best things you could do is to have a presence on both social media and in search engines. And you need to take advantage of all the SEO tricks that you could to increase the rankings of your social profiles. 

We Have To Consider The Future

Right now, Google says that signals on social media do not impact search engine rankings. This does not actually mean this will be the reality forever. We say this because there is no sign that social media will lose its importance when it comes to digital marketing. 

We also now know that search engines analyze social signals. They do so in order to look for signs of value and authority. Since such data is already collected, there is nothing to say that it will not eventually have an impact on rankings. 

The truth is that the only real mention about how the search algorithm of Google works in regards to social media comes from 2014 when Matt Cutts declared that signals have no impact. But we do not actually know this is the case even now. 

Marketers have to broaden their entire concept of SEO and social media. They have to use them both and always consider all the positive effects that come from the increased traffic that social media is capable of bring int. It is that traffic that might eventually be seen as a sign of high quality content in the eye of the large search engines. 

Final Thoughts

As you can see, social media and SEO can easily work together in order to better promote any business. This is why they both have to be included in any comprehensive digital marketing strategy. There are various ways in which you could use the techniques of any of them to better promote your business and increase your sales, which, at the end of the day, is what every single business wants. 

Also, remember that for some businesses, social media is just better than SEO when it comes to generating sales. Adaptability is the most important skill a digital marketer needs to have when thinking how to better promote a brand.

Gaurav Tiwari

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