The face of your company, also known as your logo, is an essential piece of branding and is how your business is recognized in the vast sea of competition in your industry. Sometimes, though, the original logo you choose to be the first impression of your business is outgrown or becomes an outdated element. If you are expanding, or if your vision has evolved, it might be time to hire a graphic designer for a new logo. Here are some signs you should look for to figure out if it is time for a new logo:

1. Your logo is a time warp

The main reason you need a new logo is when the logo no longer looks fresh. Although there is something to be said for sticking with time-honored images, logos need a facelift every 5-10 years, depending on modern trends and the personal growth of your business. Sometimes, all you need is a change in font, hue, or a slight readjustment of the image quality. Other times, you realize that the design needs a total overhaul. Companies that do this regularly to match trends are Starbucks, Apple, Pepsi, and Coca-Cola. Though the changes are subtle, they do indeed happen.

2. Your logo doesn’t represent your business anymore.

The business model you had when you began your business, whether it was 6 months ago or 16 years ago, is different now. The logo you chose back then was a representation of your business as it was upon establishment, but just as you have grown, so too has your business, and sometimes the image you had in mind at the start is not what you have now. In order to show off the growth and development of your business, you should make a new logo that emphasizes the changes.

3. Your logo doesn’t look good on mixed media.

In the past, logos were created to look nice on textiles, paper labels, boxes, and billboards—all things that require printing. However, in the digital era, your logo isn’t just going on paper. It’s going to be expanded, shrunk, and displayed throughout the internet on multiple mediums by the graphic designer that you hire. Furthermore, your logo needs to be recognizable digitally, in print, and in different colors. A logo that looks nice colored should also be recognizable if it has to be placed in black-and-white as well. If any media changes make your logo look unsatisfying, it’s time for a change.

4. Your logo is too complex.

Think about the logos that stand out. None of them are too complex and messy. Everything is simple, refined, and sophisticated. Complexity created by elements like clip art, drop shadow, and gradients are also considered obsolete and elementary graphic design, so if your logo is cluttered or looks like a 90s computer class project, it’s time to get a new one. Another reason complexity should be avoided is because overly complicated logos do not transition between media well.

The simple designs that encapsulate the mission and vision of your company as it stands now is the best logo there is. Let a professional graphic designer know how you have evolved, and you will be able to get a new logo in no time at all. The most important part, though, is realizing that the logo you have coveted might no longer serve you.

Feel free to ask questions, send feedback and even point out mistakes. Great conversations start with just a single word. How to write better comments?
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Best Practices To Secure Your Business

As businesses take more and more of their operations online, cyber security is incredibly important. You need to protect your assets, your employees and most importantly, the information and data that your employees trust you to keep private. With the rates of data breaches and hacks skyrocketing over the past few years, this focus on cybersecurity should be greater than…

Importance of Customer Feedback in Formulating Strategy

The world of business has always been ruthless and cutthroat but has taken on a new edge of hyper-competitiveness among businesses and ever-increasing expectations from customers in recent times. Any business which wants to rise to the top of the pack in such circumstances needs to understand the importance of customer feedback. The fact that your customers, the source of…

5 Easy to Use ISO Tools & Standards

The ISO 9001:2015 quality management system is an invaluable system of protocols, standards, and guidelines for any business when it comes to efficiency and quality. By completing this certification, or merely adhering to its principles outside of official certification, your business and your customers will benefit. All ISO systems are based on a well-thought-out series of documented guidelines and forms,…

6 Aspects of Owning a Business You May Not Have Thought About

Starting your own business can be a fantastic feeling. It can also be a nightmare. The pride of seeing your business grow and succeed is often offset by the stress and risk of failure that you’re constantly facing. It takes a lot to make a business successful, and not everyone is cut out to handle it. If you’re thinking about…

Steps for Earning your Real Estate License

While selling houses might seem like an easy job, especially to sales enthusiasts, getting a real estate license might not be so easy. You need to undertake a curse in real estate and take a licensing exam before making your application and working with a broker. This article was written with US real estate market in mind. Real Estate Pre-Licensing…

How to Connect with Other Small Businesses?

If you want to open your business up to multiple collaborations and opportunities, you will need to network. You also don’t need to live in a big city to build professional relationships with other companies or entrepreneurs. Here is how to connect with other small businesses. Be Active on Social Media The internet has the power to connect small companies…