Logo design is not a mere amalgamation of some shades, unique fonts and fancy lines. It is more about creating a brand identity. A logo is, in fact, more identifiable than the name of the brand. Learn how to get the best one.
Designing a logo should be easy, right? Just choose a font for your company name and draw a couple of shapes and you’re set. If only it were that simple. Much more thought needs to go into your logo than you may have initially realized, because your logo is going to serve as the official symbol for your business and…
As Anne Gelbmann, founder and owner of the travel planning service Cuisine, Culture and Conversation indicated in a recent interview with Deluxe, the process of designing a logo took longer than expected. She stated, “I learned it should take more time than that. It is extremely important to spend that time because what I have now is a fantastic logo.…
The success of any business is ensuring that your brand is well known and respected, meaning that you continue to attract new clients or customers. If you are looking to build a strong brand, then you will need to make sure that your own workforce first understands how your brand is benefiting your business. Take time to explain to colleagues…
Originality is the cornerstone of an exceptional brand. It is a key element which will keep consumers returning, by time and time again. However, there are also other crucial foundations that must not be overlooked when defining your company’s image. After all, it takes more than just a great logo to connect with your customers. Here are the five further…
Regardless of whether you’re a new company that’s just getting started, or a more established one that has never paid much attention to its brand or would like to revamp it – the first step is to develop it. Right from the start it is important to be aware that your brand is more than just a few isolated elements,…
From a creative individual to multi-billion dollar companies: everyone needs an icon or symbol to represent their brand. These icons/symbols represent companies’ work philosophy, commercial attitude, and future vision. Some people call these symbols a trademark & others term those as logos. Every company has a logo: from simple text-based G–text logo of Google to the sliced apple of Apple Inc. Creativity apart,…
Who doesn’t want to create logos which can make a big impact and assume a permanent place in everyone’s heart? Unfortunately, designing a truly impactful logo is not as easy as it seems to be…You might have seen many artists spending sleepless nights over creating the ‘perfect’ things for their clients, and often ending up with frustrating results. But let…
