Designing a logo should be easy, right? Just choose a font for your company name and draw a couple of shapes and you’re set. If only it were that simple. Much more thought needs to go into your logo than you may have initially realized, because your logo is going to serve as the official
As Anne Gelbmann, founder and owner of the travel planning service Cuisine, Culture and Conversation indicated in a recent interview with Deluxe, the process of designing a logo took longer than expected. She stated, “I learned it should take more time than that. It is extremely important to spend that time because what I have
The success of any business is ensuring that your brand is well known and respected, meaning that you continue to attract new clients or customers. If you are looking to build a strong brand, then you will need to make sure that your own workforce first understands how your brand is benefiting your business. Take
Originality is the cornerstone of an exceptional brand. It is a key element which will keep consumers returning, by time and time again. However, there are also other crucial foundations that must not be overlooked when defining your company’s image. After all, it takes more than just a great logo to connect with your customers.
Regardless of whether you’re a new company that’s just getting started, or a more established one that has never paid much attention to its brand or would like to revamp it – the first step is to develop it. Right from the start it is important to be aware that your brand is more than
From a creative individual to multi-billion dollar companies: everyone needs an icon or symbol to represent their brand. These icons/symbols represent companies’ work philosophy, commercial attitude, and future vision. Some people call these symbols a trademark & others term those as logos. Every company has a logo: from simple text-based G–text logo of Google to the sliced apple