Social Media Marketing

The popularity of social media is well known by almost everyone, not only internet marketers but also ordinary internet users. The success of social media sites is really overwhelming and as a result of this, it has become the most effective tool that is now being used by many companies in any industry. Many businesses have discovered lots of potential leads they can convert to clients with a low budget investment or no monetary investment at all. But of course, this does not happen in a short period of time though. As the competition in social media marketing is definitely one of the most difficult strategies to perform.

There are reasons why social media will always be your primary or secondary tool to find potential clients for your business due to some undeniable truth behind the success of many of the websites out there. Let’s have a look at some articles that show the marketing power of social media.

TikTok is a popular video streaming and sharing application that has risen to popularity at a fast pace. This platform is utilized to share short videos like 15 seconds to 30seconds duration. However, TikTok was not always called the same. At first, the app was called Musical.ly and had over 100 million users on it until August 2018. The app’s main feature is that it would

When you start a business, you want people to know about it, right? And you need a great branding strategy to not only get the word out but to sustain your business initiative.  In the context of creating sustainable marketing strategies, your branding is like your ongoing guide to forming a body for your business goals. Your branding must give birth to clients that trust you.

The truth is that social media does affect your search engine optimization results but it does not do it in a traditional sense. You will not get better rankings simply because you have more followers. However, this does not mean it is not incredibly valuable for those that are smart enough to create a comprehensive digital marketing strategy.  As mobile search changes SEO and you need

With the influence of social media growing more and more, many different platforms are also emerging with the passage of time. The Clubhouse is one of them too. It is an audio-chat app classified as the world’s most exclusive social media application as celebrities only use it due to its invite-only model of use. Slowly and slowly it is gaining popularity due to the appearance of

We all know how Social Media benefits businesses on a rough scale. From small to medium to large, all companies use social media to grow their business online. I have seen brands switch from SEO only approach to the SEO+SMM (Search Engine Optimization + Social Media Marketing) approach — and get quite effective results. If you are a business owner and are really new to social

With YouTube growing increasingly popular every day, the competition among YouTubers for promoting their content has been growing exponentially as well. For your content to be successful, you must earn more credibility for your YouTube channel by getting visitors to hit the “like” button on your YouTube videos. Unfortunately, there is so much competition around that this can be a much harder task than you can

I have been writing a lot about Instagram lately, especially on starting, growing, and converting on Instagram. While my articles are mostly focused on the business and marketing part of Instagram marketing, my attempt has always been the same — to provide you with the methods of quicker and effective growth. Instagram may look a tad more personal on the outside, but in our business, it

If you are looking for one of the best platforms that can help you grow your business and drive sales, promotions and PR — then you need to get your hands on Instagram right now. Instagram has fast become one of the most popular social media platforms in the world, with around 1 billion users and climbing, along with 13 million downloads by the end of

Are you looking for a way to grow your business or boost your reach to the audience? Podcasting is a new way to interact with your potential customers by providing them with a better medium of knowledge and information. Businesses these days are inculcating new digital marketing techniques to reach out to a more significant number of the common public regarding different schemes and products. As

Instagram has grown tremendously with over a billion active users every month. It has been offering an excellent platform for brands to promote their products and attract more customers. Although it is possible to attract attention with the help of influencers and Instagram ads, they do not always yield the desired results. In order to get the best results, you need the best tools as well.

Before social media blew up and is now used by about half of the world’s population, it had humble beginnings. The first social media site was launched in 1997, although it was quite basic, only allowing users to upload a profile picture and make friends with other users. Shortly after, blogging sites began popping up which became an overnight success, and the most popular of the

We all love YouTube. This is where videos go viral, and sidetracked individuals like me go to waste productive hours watching standup comedy and music videos. But from a marketing perspective, there are some real drawbacks to using the YouTube platform. It is not easy to rank as there are thousands of videos trying to get the under 5 spot for the keyword you are fighting for. This is

Starting a YouTube channel is easy but growing it enough to start making money off of it is a steep curve. If you’ve ever wondered what the prominent YouTubers have in common and how do they make it, we’ve got you covered. There’s a point where you can grow your subscribers organically. Buying subscribers is not a good strategy. But if you learn a few acceptable

By now, we all know how important social media is, and also that social media strategies need to be quick, effective and responsive. However, content creation and engagement maintenance on social media is time consuming. That’s why you require some tools to be better and quicker at it. Well, modern man, modern solution. There are a ton of automation tools available online, out of which I

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