How to Start and Maintain a Successful Blog in 2021?

Blogging became a relevant activity a few years ago and still remains crucial to this day. Many businesses develop a blog section on their websites where they create specific content in line with their focus and their customers’ area of interest. However, besides this, many individuals have started writing personal blogs on particular topics. Usually, these are areas that interest the bloggers but are also relevant for readers. For this reason, blogs about fashion, beauty, traveling, and even more specialized topics, like marketing, have become incredibly popular. 

In 2021, the use of blogs is still on the rise – a 12% growth in the last five years – given that many people find them useful, and marketers use blogging websites as one of the main strategies of content marketing. In fact, it is the third most commonly used. Around 20 billion blog pages are read monthly, so there is no denying that this industry is very far from seeing a significant decrease. 

Therefore, if you want to become a blogger, there is no better time than now. No matter your area of interest, the only vital aspect is that it will be relevant for readers if you want to create and maintain a successful blog. Here’s what you need to take into consideration when you decide to begin your blogging journey:

Choose a relevant area

One of the main things to consider when you think about starting a blog is its focus. What will you be writing about? This is a question that should help guide you towards finding a topic of your interest and that individuals will also find helpful and engaging. If you only want to write about things you like without having any plans to monetize this blog, it isn’t as important to find your blog’s focus.

However, in the case of starting and writing a successful blog, it is of the utmost importance you take into consideration your future readers’ interests as well. This way, you ensure your blogs’ relevance, and people will have a reason to access it and come back for more. So, whether it is a fashion-related blog with the latest trends or exciting facts, or you wish to start writing about your work – for example, about marketing or graphic design – the crucial thing is to make it engaging.

Pick a catchy blog name

Once you have chosen your blog’s focus, the next step is to find a catchy name that stands out from the crowd and with which you identify. It might seem like an unimportant step in this process, but it is all about creating your personal brand. People and your viewers will remember you based on this name, and you are more likely to become a well-known blogger. Therefore, deciding on your blog’s name is actually a highly important aspect.

Chances are you won’t find it right away, or it will be a challenge to make a decision. The key is to brainstorm and make various variations and combinations from an initial. Trusting the process is vital. If you find yourself stuck, you may want to ask a mentor or a friend whose professional opinion you find helpful. More often than not, a fresh pair of eyes is precisely what you need.

Choose a theme and personalize it

Another part of your blog’s brand is the customization of its appearance. Software systems like WordPress that facilitate the creation and maintenance of a blog provide many themes and personalized features. This is the foundation of your blog. Together with your name, people will begin to associate the appearance of the blog with you, the blogger. What’s more, you have the opportunity to add extensions and plugins that can increase your blog’s functionality. 

You can play around with the personalization until you find the right combination which most accurately expresses your brand image. A noteworthy mention would be making it easy to use for the viewer, as user experience is vital. A person will be more inclined to return to a blog if it ensures a great user experience apart from high-quality content.

Start writing engaging content

Indeed, the appearance of your blog is crucial, and so is creating a consistent and well-defined brand. But, do not overlook the importance of quality content. If the content is not relevant and well-written, it is highly unlikely that people will come back to read more. Instead, they will go looking for another, more professional, and easy-to-access blog. So, when you start writing the content, make sure it is engaging and your tone matches the topic. 

As a beginner blogger, chances are your writing style will evolve and improve in time. Therefore, it is vital you are patient and value the process. In the meantime, what you must do is brainstorm blog posts ideas and start creating. It might help you develop a framework and write some initial thoughts based on which you can improve the blog. Plus, you can make use of digital tools that can help you edit drafts before you publish the final form. For instance, the online service PDFChef offers tools to help you edit, rearrange or merge PDF files. Thanks to this format’s reliability and compatibility, it might help you use it, especially if you develop partnerships and need to send vital documents.

Grow your blog 

You might not want or even think about monetizing your blog at the beginning. And, truth be told, it might not be possible before you manage to build an audience. A way of doing this, apart from organic growth, is to promote your blog. It is crucial you make it visible for individuals. A practical method is investing in an SEO strategy. Knowing your target audience is vital, given that this information is what you need to be able to develop an accurate strategy that reaches the right people.

Apart from this, when you are writing your content, it is vital the title is appealing and catchy, and the blog post contains relevant keywords for your area of focus. This way, with SEO, you will be able to improve and grow the blog’s traffic from a search engine. This strategy will help you gain visibility.

Read the full guide on how to start a blog here

Gaurav Tiwari

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