In today’s day and age, those that have a large following online have become celebrities and can have a huge impact on modern culture. Influencers use their expertise and large following to influence the way in which people act, think, and shop which makes them incredibly powerful. Not only this, but you can earn huge sums of money by recommending products/services from your sponsors, which can make it an enjoyable way to make a living and potentially very lucrative.


So, how do you become an influencer?

Read on for a few tips to get you started which should help.

Influencers are home based advertising agencies
Influencers are home based advertising agencies

Finding an Influencer’s Niche

The first step to take will be to decide what your niche is. The options here are endless, but it will depend on your expertise, skill set, and passions.

Here are a few suggestions for a few of the more common niche/types of influencers:

  • Fashion
  • Cooking
  • Video games
  • Beauty
  • Technology
  • Travel

Determine Who Your Target Audience Is & Competition

Once you have chosen your niche, you can begin to think about who your exact target audience is. Keep this in mind whenever creating any kind of content as the content should be tailored to their interests.

In addition to this, once you have determined a niche this will also help you to identify who your competition is. Keep a close eye on them and think about their strengths and weaknesses and use this information to provide better content.


Set Up A Channel

You will then want to set up your streaming channel on Twitch, and there is a lot of helpful information for doing this online. It can be hard to stand out from the crowd, but Visuals by Impulse can improve your channel and allow you to fine-tune every single aspect. Once you are all set up, you will then want to start creating content.

Creating Influencing & Entertaining Content

Your content will depend on your particular niche, but you need to make sure that it is entertaining in order to attract followers. Great content will show your personality, entertain the viewer, encourage interaction with followers and provide value. There are also lots of tips and tricks to get more followers on Twitch which is important if you want to reach the level of influencer.

Approaching Brands & other influencers

Once your channel has a large following and you have started to make a name for yourself, then you can think about becoming an influencer. You may find that brands will approach you to recommend their products/services, but it is more likely (especially when starting out) that you can get sponsorship by reaching out to companies and showing them why it is in their interest to use you as an influencer to recommend their brand.

Becoming an influencer is a great idea because it allows you to share your passion and expertise with the entire world and it can also be a lucrative venture if you know how to succeed. It can be tricky to stand out in a competitive marketplace, but this information should help you to get started with your content.


Feel free to ask questions, send feedback and even point out mistakes. Great conversations start with just a single word. How to write better comments?
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