First impressions count. There’s a saying that you never get a chance to make a good second impression, which highlights the importance of customer experience from the outset. In today’s world, you need to know your customer, which means using data gleaned from a range of sources. Information is vital, but so is data protection.
Keeping your customers safe while operating your business is critical. One solution is automation in identity proofing. Here’s why it matters to your business and your customers.
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The Issues with Automation in Identity Proofing
There’s no doubt that automation in identity proofing speeds up processes for clients. That’s important when the customer is looking for an efficient and smooth process navigating your business. The system manages access to the site, remembering details, but one simple mistake in the process can lead to a security breach and opportunities for fraud. As a result, Identity Automated Systems are growing in popularity and enable access to specific parts of a site for people. A paywall or area limited to directors are examples where security is paramount.
How Automation Strengthens Security?
An automated identity system eradicates manual tasks, which can be cumbersome and lead to delays in processes. An example is employee access to secure systems and websites that use verification technology. If the employee leaves the company, a manual approach can take time to shut down accounts.
An automated system blocks access immediately, lowering the risk of losing sensitive data or information. They can also use it when a technology supplier relationship ends, preventing the loss of critically sensitive material. For businesses using support companies, this is crucial to consider as part of your security, particularly considering the FireEye breach in 2020. Freeing the IT team from repetitive manual tasks gives them more time to work on the strategic issues that shape the business.
Using Biometric Technology
A growing area of automated verification technology is in biometrics and using facial or voice recognition. Arguably, an effective way of using KYC, biometrics are commonly deployed in airports and increasingly in banking. By using digital technology to recognize fingerprints or facial features, this automated method reduces risk and increases security at airports and other establishments.
In a world where cybercrime is increasing, sophisticated ways of securing data from identity theft and fraud are a necessary way of life. Although there are privacy concerns about facial recognition techniques, automated processes such as aircraft boarding passes are the future. Organizations can also strengthen their security systems by automating single sign-on processes and password generators.
Biometric technology works in a more secure way to use a password and is more effective at securing data. Although you can change a password frequently, it takes just one breach for the system to fail and for a hacker to gain access.
Using biometric verification technology is significantly more secure as you are the password. A physical or behavioral measure such as a fingerprint or voice recognition sound is collected using a sensor and stored to be used to gain access to the account. Once in the computer system, software processes any attempts at entry and either accepts or denies access. Biometrics can also be deployed rapidly, using a camera, for example. It is, therefore, highly suited to fast-paced secure environments.
Even a cellphone has verification technology (biometrics, face verification etc.) in many modern models to ensure data stays protected. However, nothing is foolproof, and even the biometrics industry has to keep several steps ahead of criminals.
How Automation Boosts Business?
Automated verification technology is effective at boosting business as well as keeping digital data secure. They reduce the workload on IT staff by reducing the level of manual changes needed to systems which free them up to do something more business-critical. A manual enrolment process can take at least 30 minutes, but an automated one just five, which is suitable for customer service as well as business efficiency. Most importantly, it is significantly more secure than the manual entry of data, which is vulnerable to human error and a data breach.
Automated verification technology is rapidly becoming the norm in many organizational structures. Cybersecurity is a significant concern to companies, and identity theft is a growing problem. By staying ahead of the criminals and using modern methods to operate a business, you will ensure your organization is as secure as it can be and that customers feel confident using the service. Manual methods are considered obsolete in today’s world, so if you want to look at data protection in your company, automated methods of identity verification are the way forward.
Luckily, specialists in cybersecurity and data management can advise and support you in choosing the most appropriate automated system for your business. They will advise you on options and help you with implementing the plan you choose. Reach out and give them a call today to get started.