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Things you need to know about Google’s Penguin 4.0 Search Algorithm Update

Still thinking of how to ace your search engine optimization (SEO) campaign? Well, you better start thinking about Google search engine algorithms and most importantly, the latest Penguin 4.0 update. For starters, if your website has been struggling to make it up in your niche it is most likely that you are falling foul of Google's tricky algorithms. Since 2012 Google Penguin has been a big determinant of web ranking and it has levelled ground by allowing websites that use the…

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6 Secrets of The Best Marketing Professionals and How To Be One!

Marketing is more of a vocation. The best marketers have gone to school and learnt a lot about marketing, but they also have a natural inclination to sell just about everything. There are other marketers who learn all the theory of marketing, but never seem to flourish in the area. This is possibly because of their lack of creativity and the absence of the marketing knack. To have a successful career in marketing, you must be creative, hardworking, and learned.…