Still thinking of how to ace your search engine optimization (SEO) campaign? Well, you better start thinking about Google search engine algorithms and most importantly, the latest Penguin 4.0 update. For starters, if your website has been struggling to make it up in your niche it is most likely that you are falling foul of Google’s tricky algorithms.

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Since 2012 Google Penguin has been a big determinant of web ranking and it has levelled ground by allowing websites that use the right SEO techniques to thrive. A lot has changed since then, but the most important shift with the new Google penguin 4.0 update is the fact that the data changes are now real-time.

This is a more granular update, which makes it almost impossible for black hat technicians to operate in the existing online platform. Changes on the algorithm factor are faster and you will be able to see them as they are more visible. Analysts have credited this as the ultimate Google algorithm update. To appreciate the idea behind the new Google penguin 4.0 update, take a look at the main aspects of the changes you will expect on your site:

Real-time updates

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This should be a major concern for every website that is not sticking to webmaster guidelines. Previously, it used to take time for results from Penguin to be effected but now changes take effect immediately. Take for instance, your page was penalized for spammy links, you would have to wait until Penguin data has refreshed. Luckily, this is now done in realtime, which allows your site to compete favorably.
The last Penguin update 3.0 was in 2014 and you can bet many websites have been in the cold since then, which makes this announcement a milestone. Penguin filters will assess pages constantly as Google crawlers do their work, which helps in re-indexing pages.

More Granular Penguin

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Your whole site will not be affected in case of spammy links and content. Instead Google Penguin 4.0 update will focus on specific pages, which makes things easier for website owners. Previously, ranking was adjusted based on any spam signals but the focus is now on pages. This is a paradigm shift considering most businesses are optimizing web pages for higher ranking. The idea is to penalize a specific section of the website as opposed to affecting the entire website, which would just go to ruin your business.

No More Updates

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Well, with the new real-time algorithms things just got trickier for webmasters. Planning SEO around Google updates is not possible anymore and this calls for new strategies to stay in the good books of Google. There will be no future Penguin updates since Google crawlers will be working constantly and that information will reflect on your website immediately. More importantly, you have to keep constant check on the ranking changes to know exactly what is affecting your website’s ranking on search engine result pages in order to act on the same.

Already live?

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Like most web masters, you must be wondering whether this is for real. Google has said it is rolling out the update and the impact is already being felt. However, there is the question of how long it will take to make penguin 4.0 update really live. While Google has said that the rollout will be in a few weeks, most websites are already noticing changes in page ranking. The most important factor here is not the site ranking, but your page’s ranking. You need to constantly check what is happening on your pages in order to appreciate the impact of Google’s penguin 4.0 update.

There might be uncertainties about the full impact of penguin 4.0 update, but one thing is clear; the time to create compelling websites is now. If you are planning to leverage online marketing, it is time to learn more about SEO and how to make it big in a highly competitive market. Most website owners fall for scams that eventually lead to penalties and this can be costly for businesses that are starting out. If your landing page is penalized by penguin 4.0 update, it means your target audiences will most likely land somewhere else.

Posted by David Wicks

David Wicks is highly experienced lead salesforce administrator and besides administration, he excels as a certified digital marketer.

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