Don’t you wonder how it is that some people get thousands of followers overnight on Instagram, but you are unable to grow your followers’ list by a hundred in weeks? Well, there is something you are doing wrong.
One of the main reasons why few people pay less attention to Instagram is because of a belief that you cannot generate sales from it. This is false as there are thousands of brands that owe their success to Instagram. No employee termination form template required!
Statistics by Forrester show that Instagram gives a higher engagement than Facebook at58 percent. The engagement is also 120 times better than Twitter’s. With these numbers, how do you ensure that you increase your Instagram followers, generate more leads, and improve your sales?
- Content is king
This is a cliché in the digital marketing world, but you need to have the right content to win more followers. Note that the kind of content on Instagram is different from what you post on Facebook or Twitter.
To get you started, spy on your competitors. Do you note that their pictures are of a higher quality than yours? Which theme is predominant among your competition? You need to create content that gleams to win over new followers.
Creating excellent content is work. So, plan of time and work on creating exceptional content. You may also have to buy high-quality photos.
What about videos? Learn all the video editing techniques known to man to create edgy and captivating videos.
- Use relevant hashtags
The only way to let strangers know about your content is by using hashtags. Even with no followers, a catchy and relevant hashtag will get you followers. If you don’t know where and how to create hashtags, there are tools explicitly created just for that.
- Create a daily schedule
You need to post daily to get new followers. Posting between one and three images is a good place to get started. Scheduling is the best way for you to ensure that your new, existing, and prospective followers see your content. Look out for scheduling tools like Later to post your photos. Before you run out to post a photo as you didn’t post yesterday, remember that you must post the best pictures only!
While you can manually follow, like, or comment on other people’s photos manually, you can take off that pain of scanning and go through all those accounts by having a bot do the work for you.
What the bot does is to like posts with the hashtags you specify. But, it will avoid the posts with hashtags you don’t want to follow. You can also have the bot engage with your competitors and their followers.
If you run a travel or food blog, include a geotag for that location to the photo. This will help in keeping conversations around those locations. However, you should never add a geotag of your home location or office.
- Long Captions
Have you noticed that Instagram is slowly becoming a platform for microblogging? So, why aren’t you using the platform for the same?
Creating long captions make it easy to create connections with your followers. It also adds value to your feed. So, instead of writing two words about that picture, share useful information alongside that photo.
- Line breaks
You don’t want to scare off your readers with the long blocks of text, do you? Use line breaks to caption those photos. You need to use the Return Key.
Starting conversations on Instagram is as easy as asking questions and getting results. That is how simple Call-To-Actions work. They are effective as they show that you care about your clients.
- Always tag a brand and persons in your caption
- Be part of a comment pod and always reply to your comments
- Share your Instagram posts on other social media platforms.