Ever wondered what goes wrong, even though you planned & worked hard to optimize your website in every aspect of designing & SEO but the conversion rate now you notice is nothing compared to how you put things together. Go to your site stats and check how many pages at average does a unique visitor view? 1 or 2 or more? If the number is less than 2, then your site has a really bad conversion ratio. This amount of views per visitor means that your visitors just enter, and… leave! What? But why do they go away? You say, you have everything a consumer will need. Then why aren’t people clicking through?
Think again. Your content may be the best, but it’s worth nothing until it’s easily accessible & click friendly. No matter what your visitors come looking for, your first aim should be to make your website interactive enough to stick them in different engagements.
How can more conversion be achieved?
There isn’t a single answer to this question. There are several elements that affect clicks & engagement. Reports tell that if properly designed, 45% readers landing on an internal page of your website, always return to your homepage. There, on the homepage, you can engage them in other site activities by showing a perfect homepage. A perfect homepage, also called landing page in internet marketing, can convert your reader into a subscriber or even a buyer.
Creating landing pages for a website, is actually even more challenging than pulling traffic to it. A landing page must be clean, fast loading and conversion ready with productive action elements (buttons, links, forms etc.). You can design the landing page anyway you want, but make sure to focus on just one-thing: conversion.